CORONAVIRUS

Hotel Owners Dissatisfied With Franchisers’ Crisis Response

The COVID-19 crisis has practically paralyzed the engines that drive the U.S. economy, including the lodging industry. One of the cogs that turn the wheel is the hotel franchising system. While many hotel franchisees have long been dissatisfied with the power franchisers exert over their businesses, the coronavirus crisis has exposed even greater levels of frustration. Hotel companies are waiving or reducing fees and suspending brand standard reviews for months, but many owners say it’s not enough as they face a true financial meltdown. This report is part of Long Live Lodging’s series on the state of hotel franchising. It is also part of a special report on the coronavirus crisis and its impact on the hotel industry.

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