The COVID-19 crisis has practically paralyzed the engines that drive the U.S. economy, including the lodging industry. One of the cogs that turn the wheel is the hotel franchising system. While many hotel franchisees have long been dissatisfied with the power franchisers exert over their businesses, the coronavirus crisis has exposed even greater levels of frustration. Hotel companies are waiving or reducing fees and suspending brand standard reviews for months, but many owners say it’s not enough as they face a true financial meltdown. This report is part of Long Live Lodging’s series on the state of hotel franchising. It is also part of a special report on the coronavirus crisis and its impact on the hotel industry.
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.
Whether they’re new to the concept or they’ve worked in lodging for years, women are an emerging force in hotel development, investment and ownership. Several industry leaders are making significant strides in building programs that encourage and support women interested in becoming hotel owners and investors. This report examines new projects and updates the status of existing efforts by industry leaders to recruit women as owners and help them hurdle barriers such as critical access to capital.