CORONAVIRUS
Hotel Owners Seek a New Way Forward
CORONAVIRUS
Parts of the U.S. hotel industry are in the very early stages of reopening amidst the COVID-19 pandemic. Twenty-five states are reopening in phases as others remain closed or are partially reopening, reports the U.S. Chamber of Commerce. In this story, Long Live Lodging reports on how owners plan to move forward and get back to business as most people are still not travel-minded despite getting green lights to move about while exercising safety precautions. Mitch Patel, CEO of Vision Hospitality Group, has hotels in Georgia and Tennessee, the first two states to announce reopening plans. He says the industry as a whole needs to come together and figure out how to do business in the COVID-19 reality. This article is part of an ongoing special report on the coronavirus crisis and its impact on the U.S. hotel industry.
CORONAVIRUS
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296 | Flexible Business Model: Apartment-hotels are an emerging trend in an industry in crisis
It’s well known extended-stay-hotel and short-term-rental sectors have done better than their transient hotel counterparts during the coronavirus pandemic. Even before the crisis hit, residential-type accommodations were seeing a growth in interest from travelers as well as investors. The COVID-19 outbreak is proving mixed developments of hotel rooms, leased apartments and owned condominiums offer a unique value proposition during and after the pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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295 | Doing Well: Coronavirus pandemic advances wellness design and programs in hotels
The coronavirus pandemic is forcing the lodging industry to rethink health and wellness. Designers such as Blanche Garcia of B. Garcia Designs see this as an opportunity for hotels to revise their messaging beyond clean and safe by introducing wellness products and programs they can market and attract guests who want to feel good during their stay and return home feeling better than when they left. Those who promote healthy buildings as well as safe travel are exploring how implementing elements of wellness can be a cure for hotel businesses struggling to survive the COVID-19 pandemic and the subsequent economic downturn. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.