CORONAVIRUS
Hoteliers Among Mass Of Businesses Seeking Aid
CORONAVIRUS
It was a week of high anxiety for U.S. hotel owners seeking financial relief from the federal government and the CMBS bond market. Hotel owners rushed applications to SBA-approved lenders to qualify for the agency’s Paycheck Protection Program. Some primary lenders such as JP Morgan cut off applications, saying they had met their quota as early as Monday. Meanwhile, hoteliers with CMBS loans were frustrated with attempts to seek relief, fearing a loss of capital reserves as well as triggering financial penalties and legal costs. In this update of Long Live Lodging’s special report on the coronavirus crisis and its impact on the hotel industry, we feature owners and financing experts who are feeling the pain of an economic downturn of historical proportions.
CORONAVIRUS
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342 | Live Long and Prosper: Hospitality industry embraces senior living
Since she was a teenager volunteering at senior-living facilities in Boston, Serena Lipton knew she wanted a career in senior housing. But she had a difficult time finding the college program she believed would educate and prepare her to serve in the senior-living industry. After graduating from Boston University School of Hospitality Administration and working as an analyst for JLL’s Senior Housing Valuation Advisory, Lipton finally found what she was looking for. This fall she enrolled in BU’s Master of Management in Hospitality with a new concentration in senior living. She and other students are on the cusp of what BUSHA believes is a massive shift in how Americans view aging and where opportunities lie for the hospitality industry.
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341 | One Big Happy: Travel survey reveals how hotels can attract families
Rainer Jenss of Nyack, New York, founded the Family Travel Association seven years ago to help parents and caregivers introduce children to the world through travel, whether that’s a yearlong trip around the world that Jenss and his family took or a weekend getaway to a nearby destination. To help the travel industry gauge what parents want when they take their kids on vacation, FTA conducts an annual study. The U.S. Family Travel Survey 2021 reveals the shift in mindset the COVID-19 pandemic has created in families planning a trip over the next 12 months. Hoteliers use can use the information to generate business and boost their strategies to recover and sustain business now and other the coming months.