April 28, 2021
The phrase “stronger together” has been used throughout the coronavirus crisis to encourage Americans to join forces to curb the spread of COVID-19, the illness caused by the coronavirus. The concept also has taken on new meaning in the hotel industry as companies form joint ventures – either by creating new partnerships or redefining what collaboration looks like. Long Live Lodging interviewed leaders at hotel companies that have formed strategic partnerships to survive and thrive through the pandemic recession. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.