LEADERSHIP
225 | LinkedIn Means Business: How to use social media to grow
LEADERSHIP
It’s not what you know, it’s who you know.
That career adage is about 100 years old, but it still rings true today, especially when it comes to social media. If you’re not tuned into social media platforms such as Facebook, Instagram, Twitter and LinkedIn, it’s time to reconsider.
With more than 3 billion people on social media around the world, the platforms can expose you to tons of knowledge and connect you to people who can help grow your career or business.
While a lot of attention is given to Facebook, Youtube and Instagram these days, one platform professionals should pay attention to is LinkedIn.
Though it got a slow start more than 15 years ago, the global channel has nearly 600 million members. It is the place to be today for professionals who want to see, and be seen.
In this episode, Lodging Leaders talks to three business-minded LinkedIn members about how they use the social media platform as a tool to position themselves as industry leaders, share their brand messaging, and grow personally and professionally.
They offer advice and tips on how you can use LinkedIn to gain recognition in the B2B arena and expand your, and your company’s, circle of influence.
We talk to William Arruda, an author and adviser on personal branding, social media and LinkedIn; Rupesh Patel, CEO of State Hospitality, a hotel company, and founder of SmartGuests.com, a customer-service venture; and Rocco Bova, a general manager and entrepreneur who coaches industry newcomers on how to use social media as a continual education platform.
Resources and Links
LEADERSHIP
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287 | The Long Haul: Extended-stay hotels show their strength in a crisis
Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
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285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.