It’s not what you know, it’s who you know.
That career adage is about 100 years old, but it still rings true today, especially when it comes to social media. If you’re not tuned into social media platforms such as Facebook, Instagram, Twitter and LinkedIn, it’s time to reconsider.
With more than 3 billion people on social media around the world, the platforms can expose you to tons of knowledge and connect you to people who can help grow your career or business.
While a lot of attention is given to Facebook, Youtube and Instagram these days, one platform professionals should pay attention to is LinkedIn.
Though it got a slow start more than 15 years ago, the global channel has nearly 600 million members. It is the place to be today for professionals who want to see, and be seen.
In this episode, Lodging Leaders talks to three business-minded LinkedIn members about how they use the social media platform as a tool to position themselves as industry leaders, share their brand messaging, and grow personally and professionally.
They offer advice and tips on how you can use LinkedIn to gain recognition in the B2B arena and expand your, and your company’s, circle of influence.
We talk to William Arruda, an author and adviser on personal branding, social media and LinkedIn; Rupesh Patel, CEO of State Hospitality, a hotel company, and founder of SmartGuests.com, a customer-service venture; and Rocco Bova, a general manager and entrepreneur who coaches industry newcomers on how to use social media as a continual education platform.
Resources and Links
Most people the world over think of the United States as a multicultural melting pot. We are still quintessentially American, but from north to south and east to west, our cities and outlying communities are dotted with districts defined by residents’ ethnicity and culture. Today, the more developed and culturally defined areas are attracting visitors read more
“Equal opportunity for people of color in the United States remains an unrealized goal.” That is the opening statement in a recently released study by NAACP. The same opening statement appears in the organization’s 2012 report on diversity in the U.S. hotel industry. The 2019 study titled “Opportunity & Diversity Report Card: The Hotel & read more