It’s not what you know, it’s who you know.
That career adage is about 100 years old, but it still rings true today, especially when it comes to social media. If you’re not tuned into social media platforms such as Facebook, Instagram, Twitter and LinkedIn, it’s time to reconsider.
With more than 3 billion people on social media around the world, the platforms can expose you to tons of knowledge and connect you to people who can help grow your career or business.
While a lot of attention is given to Facebook, Youtube and Instagram these days, one platform professionals should pay attention to is LinkedIn.
Though it got a slow start more than 15 years ago, the global channel has nearly 600 million members. It is the place to be today for professionals who want to see, and be seen.
In this episode, Lodging Leaders talks to three business-minded LinkedIn members about how they use the social media platform as a tool to position themselves as industry leaders, share their brand messaging, and grow personally and professionally.
They offer advice and tips on how you can use LinkedIn to gain recognition in the B2B arena and expand your, and your company’s, circle of influence.
We talk to William Arruda, an author and adviser on personal branding, social media and LinkedIn; Rupesh Patel, CEO of State Hospitality, a hotel company, and founder of SmartGuests.com, a customer-service venture; and Rocco Bova, a general manager and entrepreneur who coaches industry newcomers on how to use social media as a continual education platform.
Resources and Links
Hotel owners and operators who believed they could go it alone before the coronavirus pandemic devastated the hotel industry are having another think and turning to third-party managers to work their way back to profitability in the post-pandemic recovery. Another trend contributing to the growth in third-party managers’ business is more commercial real estate investors armed with cash entering the hotel sector and in need of an experienced operations team. Episode 321 of Lodging Leaders podcast explores the growth of third-party management companies over the past 12 months. This report is part of Lodging Leaders’ coverage of the coronavirus crisis and its impact on the hospitality industry.
The Ever Given container ship running aground on March 23 in the Suez Canal got worldwide attention, but it is just one of many reasons for the breaks in the global supply chain that are impacting the U.S. hotel industry’s post-pandemic revival plans. Shipping companies in Asia and Europe are contending with a boatload of challenges, including a lack of containers, traffic jams at West Coast ports and increased costs. Long Live Lodging explores what the problems mean to hotel owners and developers eager to refresh their properties and welcome guests back.