Lisbeth Ceballos is vice president of housekeeping at G6 Hospitality. A native of Venezuela, Ceballos came to the U.S. at the age of 17 with a plan to build a career in the hospitality industry. As a trailblazer, Ceballos is used to navigating through uncomfortable situations, but she’s never faced anything as complex and uncertain as the coronavirus outbreak. Ceballos tells how she now defines “comfort” and how hotels can offer solace to their guests now and in the future as part of What’s Your Story? and featured in our digital conference called LodgingStream: A Brave New World that took place live on April 30.
With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
She Has a Deal is a hotel development competition in which all-women teams pitch their ideas to prospective investors to win $50,000 in equity toward their project. Tracy Prigmore, founder and CEO of TLTSolutions, a hotel investment group, created She Has a Deal to open doors for women interested in hotel ownership. Five teams will read more