March 10, 2021
Spring breaks will be shortened or reduced as the coronavirus pandemic continues to impact travel and tourism. Many schools and colleges are skipping the annual rite to party. But that doesn’t mean hotels have to give up trying to attract guests this season. Staycations are increasing as people tired of being cooped up seek a respite close to home. In this report, Long Live Lodging explores the origin and evolution of the staycation and how hotels can capitalize on people’s desire to get away from it all, even if it’s just for one or two nights. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
March 3, 2021
A year ago, Darshan Patel, CEO of Hotel Investment Group in San Diego, California, was one of the first hoteliers in the U.S. to step up and offer properties to overwhelmed hospitals seeking places to care for COVID and non-COVID patients as well as vulnerable populations. As the crisis eases and Hotel Investment Group works to return the hotels to business, Patel is negotiating with local governments to pay for the wear and tear on the properties. Patel is not alone as many hoteliers are unexpectedly dealing with problems that state and local governments’ urgent decisions have created, including property damage, increased costs and eviction bans. This report is the second in a two-part series examining the pros and cons of opening hotels to alternative uses during the pandemic. It is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.
February 24, 2021
Dhruv Patel, president of Ridgemont Hospitality, in October shared a bittersweet moment with his parents, Pravin and Sima Patel, when the family business sold the first motel that Pravin had built from the ground up more than 30 years ago. But they rest assured knowing it was the right decision because the 22-room property is being converted into affordable housing for military veterans at risk of homelessness. The transaction is among hundreds taking place across the U.S. as state and local governments work with non-profit agencies to create affordable housing solutions for vulnerable populations amid the COVID-19 pandemic. In Episode 310 Long Live Lodging reports on the financial and legal aspects of what it takes to convert a hotel into long-term housing. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hospitality industry.
February 22, 2021
309 | ‘Stay the Course’: Kathleen Bertrand recalls hospitality career focused on growth through diversity
Kathleen Bertrand believes Atlanta is a city where dreams can come true. A jazz recording artist, she served at the Atlanta Convention and Visitors Bureau for more than 30 years, finding new ways to promote to the world the best things about the city she calls a “melting pot” of races and cultures. In Episode 309 of Lodging Leaders podcast Bertrand gets vocal and tells her story of rising through the ranks as one of the few Black women in leadership in the tourism industry. This session is part of Long Live Lodging’s special report commemorating Black History Month and the hospitality industry’s impact on the Civil Rights Movement.
February 17, 2021
308 | From Guests’ Mouths to Managers’ Ears: J.D. Power study reveals what satisfies hotel customers in COVID-19 age
Crestline Hotels & Resorts, a third-party management company in Fairfax, Virginia, recently celebrated its first-place position in J.D. Power’s inaugural Third-Party Hotel Management Guest Satisfaction Benchmark. Long Live Lodging features Aaron Olson, senior vice president of operations at Crestline, and Andrea Stokes, who led the benchmark study at J.D. Power. They share best practices hotel managers are implementing to keep guest satisfaction at an all-time high, especially in the midst of the coronavirus pandemic. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
February 15, 2021
Noelle Trent is director of interpretation, collections and education at the National Civil Rights Museum in Memphis, Tennessee. The museum is in the historic Lorraine Motel, where the Rev. Dr. Martin Luther King Jr. was assassinated in 1968. The venue is hosting the Smithsonian Institution’s The Negro Motorist Green Book exhibition, which tells the history of Black travel in mid-20th-century America. In this report, Long Live Lodging explores how African Americans travelers learned to safely navigate the nation’s highways and byways during the age of segregation. We also feature the Lorraine Motel and its enduring significance to racial equality in America.
February 10, 2021
Ben Seidel is founder, president and chief executive of Real Hospitality Group, a third-party manager with a portfolio of more than 100 hotels. Like most owners and managers, Seidel and his team view the coronavirus pandemic as the biggest risk facing hotel performance but acknowledge that other threats also loom large. The number and severity of climate-related catastrophes in the U.S. broke a record in 2020. As a result, Seidel has seen property insurance costs dramatically increase for 2021. Long Live Lodging explores how changes in commercial insurance coverage is affecting the hotel industry. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
February 8, 2021
Andrew J. Young Jr. became a civil rights activist 65 years ago, starting as a Baptist minister in Georgia. For more than a decade he traveled alongside the Rev. Dr. Martin Luther King Jr. in pursuit of racial equality in America. Young, 88, has a storied career of public service. He served as U.S. ambassador to the United Nations, a U.S. congressman and mayor of Atlanta. In this special report, Young shares his remembrances of hoteliers and private homeowners showing hospitality to civil rights workers in mid-century America. This report is part of Long Live Lodging’s special project commemorating Black History Month and how the hospitality industry impacted the Civil Rights Movement.
February 3, 2021
As a former analyst with the U.S. Department of Housing and Urban Development, Fred Washington knows commercial real estate development, if done with the community in mind, can change residents’ quality of life. Washington wants to do the same thing with the six hotels he’s building in Florida. A new hotel investor, Washington recently made history when he signed Choice Hotels International’s first minority-led multi-unit franchise development deal. This report kicks off Long Live Lodging’s special series commemorating Black History Month when we explore the impact the hospitality industry has had on the Civil Rights Movement. This report also is part of our ongoing coverage of the state of diversity, inclusion and equality in hospitality leadership.
January 27, 2021
The coronavirus pandemic is forcing hoteliers to deploy new technology to run more cost-efficient businesses and to ensure customers that properties are safe by providing such services as contactless check in and mobile key. Long Live Lodging explores how the COVID-19 outbreak has invigorated hotels’ adoption of tech solutions and looks at what types of products owners and operators are investing in during the coronavirus crisis and for the post-pandemic era. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
January 20, 2021
Hotel appraisers and brokers expect distressed assets to come to market as the pandemic recession continues into 2021. Analysts say billions of dollars in private equity are waiting in the wings to acquire hotels underperforming as a result of the coronavirus crisis. But pricing will be different than in previous economic downturns. While a transaction may be distressed, it will not necessarily reflect distress pricing,” said Daniel Lesser of LW Hospitality Advisors. Long Live Lodging explores the state of hotel values as well as what may lie ahead with regard to transactions in 2021 as the spread of COVID-19 continues to stifle lodging performance. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
January 13, 2021
Global business travel is a $1.4 trillion industry. The Global Business Travel Association calculates the coronavirus pandemic in 2020 resulted in a loss of $113 billion in business travel spend in hotels, airlines and other sectors of the travel industry. But all is not lost. GBTA, industry analysts and travel management companies see some green shoots of hope for 2021 as the COVID-19 vaccine rolls out and corporations put some of their people on the road again. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
January 6, 2021
Long Live Lodging, an online multimedia news organization that covers the hospitality industry, found itself tossing aside its plans for news coverage late in the first quarter of 2020, when the coronavirus pandemic hit the U.S. and devastated the hospitality industry. The year turned out to be ground-breaking for Long Live Lodging, which developed the industry’s first live digital conference, and its podcast, Lodging Leaders, which increased its followers through timely, credible and balanced reporting on trends and issues driving the industry during the historic year. The company also won international recognition for its coverage of the COVID-19 crisis and its work as a whole. Long Live Lodging is a startup media company, formed in 2019, with Lodging Leaders, which was founded in 2015. In today’s report, we celebrate the podcast’s 300th episode. Podcast founder and co-host Jon Albano and co-host Judy Maxwell have a free-wheeling conversation in which they review the top podcasts of 2020 (Can anyone say ‘fair franchising’?) and give a brief preview of what the media organization plans for 2021.
December 30, 2020
The damage wrought on hotel businesses by the coronavirus pandemic is wide and deep. But the longevity of the pandemic is proving to be truly devastating, especially as the U.S. experiences another surge in the infection rate. In the early days of the crisis, owners, operators and asset managers acted quickly to prevent hotels from closing. Some advisers helped owners weigh the pros and cons of remaining open or temporarily closing. As the pandemic continues its assault, hotel operators are figuring out ways to stabilize their businesses while holding out hope the vaccine will trigger the start of a recovery. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
December 16, 2020
The coronavirus pandemic has forced restaurants to close or scale back in-house dining operations in response to government mandates and residents sheltering in place. The crisis is accelerating the emerging trend of “ghost kitchens,” restaurants that cook up delivery-only menus and depend on third-party delivery services such as DoorDash and Uber Eats to serve their customers. Adding a tech-driven delivery model to any restaurant, whether it’s stand-alone or inside a hotel, could generate new streams of revenue and save businesses and jobs. Long Live Lodging explores the ghost kitchen concept and how meal delivery has permanently changed the hospitality industry. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.
December 9, 2020
The coronavirus pandemic has affected nearly every aspect of business. Consumer buying habits are no exception as more sales than ever have shifted online. Omnisend recently charted a dramatic increase in consumers’ response to emails from retailers since the start sheltering in place.
The hospitality industry can take a page from retailers’ email-marketing playbook as hotels and other accommodations brainstorm for creative ways to reach out to a captive audience of travel consumers.
We explore how hotels can use email to connect with both loyal and prospective guests as the lodging industry prepares to emerge from its COVID-19 quarantine. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.