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September 16, 2020286 | Care Packages: Hotels can attract business with cause marketing
The coronavirus pandemic has altered the wants, needs and desires of consumers. Buying habits have changed. The crisis has changed the way consumers value businesses. Hotels have an opportunity to succeed during and after the pandemic by adopting sales and marketing strategies that acknowledge the COVID-19 reality and embrace consumers with the warmth of heartfelt care. Long Live Lodging examines how the traditional sales tactics have been pushed aside as hotels reexamine the ultimate goal of hospitality during an uncertain and frightening time. This report is part of our ongoing coverage on the coronavirus crisis and its impact on the hotel industry.
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May 20, 2020270 | Critical Messages: Hotel marketing in the wake of COVID-19
With more than half of the states in America reopening their economies, owners and operators of lodging accommodations might be tempted to return to business as usual. That includes sales and marketing strategies that management was deploying before the coronavirus pandemic paralyzed the hospitality industry. But hotel marketing experts we interviewed say business will be read more