211 | Triple Whammy: Tri-branded hotels change playing field

Nashville, Tennessee, is home to the country’s first tri-branded Marriott hotel. Developed by North Point Hospitality Group, the 470-room limited-service property consists of transient brands AC Hotel and SpringHill Suites, and Residence Inn, an extended-stay hotel. Located in downtown’s SoBro neighborhood where government offices are located, the $140 million complex is also across from Music read more

May 1st week

Triple Whammy: Tri-brand hotels change playing field

North Point Hospitality Group’s tri-brand Marriott in Nashville and First Hospitality Group’s tri-brand Hilton in Chicago have broken new ground in the U.S. hotel industry. The hotels in Chicago opened in the fall and the Nashville triplex opened last winter. To thrive, such projects need the right markets and a mix of brands that complement one another. Managers of the properties say operating three hotels under one roof presents unique challenges, and they are continuing to figure out how best to manage their business models to optimize rate, generate the most revenue and, thus, yield the highest return.