October 07, 2020
Reform Lodging is a new organization of hotel owners formed to address problems its members are facing as a result of the downturn in business caused by the COVID-19 pandemic. First issue on its list is the size of commissions levied by online travel agencies. Reform Lodging is asking its nearly 2,000 members to remove their rooms from OTA inventory on Friday and Saturday to protest the compensation practice. Long Live Lodging reports on the “Lights Out, OTA!” campaign and explores the financial implications of OTA commissions and franchisers’ reservation fees on owners of branded hotels. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.
February 26, 2020
251 | Channel Mix: Hotels balance costs of guest acquisition, OTAs and overall business opportunities
Online travel agencies. Hoteliers love them. Hoteliers hate them. Brand.com, GDS, call centers, travel agents, groups and so on. There are many types of business in every market. In this episode, Lodging Leaders explores how hotel owners and operators can learn to use third-party platforms such as OTAs and when to tap other resources for read more