Special Touch

Prakash Saraf was raised in Nepal, India, by parents who taught him the value of caring for the less fortunate. As a hotelier in Baltimore, Saraf sees firsthand how people struggle to survive. The COVID-19 pandemic has made it even harder for the poor and disenfranchised to stay safe. Saraf’s non-profit called Friends of Sparsh is meeting the challenge head-on as it serves meals at a shelter and stocks its food bank to meet people’s basic needs during the crisis. Saraf’s account is part of What’s Your Story? and featured in our digital conference called LodgingStream: A Brave New World that took place live on April 30.

  • ‘It was a Blessing’

    Cierra Bickel is director of sales at the Holiday Inn Express & Suites Cincinnati NE Redbank. She was behind the front desk in the early days of the COVID-19 pandemic when a man, a woman and their son came in to book 26 rooms for two nights. Overjoyed at having unexpected business, Bickel was in read more

  • Stepping Up

    Sawan Patel is a second-generation hotelier and managing partner of Unity Hotels Group, a company his father, Hasu, founded in Houston, Texas. His fiancé works in the health care field and Patel heard at the beginning of the COVID-19 crisis in the U.S. how difficult it was for hospitals to obtain personal protection equipment such read more

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