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December 26, 2018194 | How to Handle a Digital Crisis with Mike Gelfond
Mike Gelfond has more than two decades of expertise in digital marketing and advertising, with careers at iXL, Creative Digital Group, LBi and Mastermind. An expert in social media, digital strategy, mobile, ecommerce, reputation/crisis management, analytics, CRM and lead generation with key industry verticals. Mike is a graduate of the University of Georgia, a frequent read more
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July 04, 2018170 | Why Digital Knowledge Management Matters to Hotels with Rev Ciancio
David “Rev” Ciancio serves as Director, Industry Insights for Yext, where he works to ensure customer success as they deploy the Yext Knowledge Engine on behalf of their businesses. Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of entertainment and hospitality companies. When read more
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May 02, 2018161 | Going from Zero to Speech with Jeff Craven
Jeff Craven is a self-described copywriter, speechwriter and presentation whisperer. He is the President of Thoughtcraft LLC, a communications company that serves senior executives, consultants and business advisors. In This Episode, Jeff Reveals: The speech writing process he used while helping me prepare for my recent talk at the Vesta Hospitality Annual Meeting, including: Setting read more
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May 03, 2017110 | Communicate Your Mission and Vision from Day One with Paul Ingebretsen
Paul H. Ingebretsen is a paragon of the hospitality industry. Through a career spanning four decades mostly in Latin America, he rose through the corporate ranks from Dishwasher to President. Iconic five-star hotels and resorts on four continents have benefited from his results-oriented leadership, and his excellency has allowed Paul the opportunity to host and read more
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March 09, 2016048 | Create Your Story, Then Communicate It with Paul Kesman
Paul Kesman is a marketing and public relations professional with over 25 years of experience in the hospitality industry. He assists hotel owners, management companies, capital providers and suppliers to the industry define and articulate what separates them from the competition and develop strategies to convey their messages in the right manner, to the right read more