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October 09, 2019233 | How Does Your Hotel Rate? Smart pricing strategies key to winning in a downturn
It’s often said the U.S. hotel industry is a street-corner business. With that point of view, it may not take much for a hotel operator to panic and set off a price war on your block. The industry fell victim to mindless discounting in the days immediately after 9/11 and during the depth of the read more
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February 28, 2018152 | Total Revenue Management with Lily Mockerman
Lily Mockerman is Founder, President and CEO of Total Customized Revenue Management. Lily is a dedicated and passionate leader in the Revenue Management Field with well-honed analytical skills, experienced foresight, technical savviness in many hotel systems, and the ability to clearly communicate vision and strategy for her clients and team. After earning a B.S. in read more