Lodging Leaders

290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces

Hospitality in the age of COVID-19
LATEST NEWS
  • 290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces
    CORONAVIRUS
    October 14, 2020

    290 | DAY-CATIONS: Hotels turn guest rooms into private office spaces

    With hotel occupancies hovering around an average of 50 percent, owners and operators are seeking new ways to generate revenue beyond traditional overnight stays. One solution in the works is day use of hotel rooms. Hotel companies such as Red Roof, Hyatt Hotels Corp. and Hilton are promoting the practice during the COVID-19 pandemic. Ahead of the curve is HotelsbyDay.com, a day-use booking platform that is marketing hotels as the new office space. Long Live Lodging explores the unconventional use of hotels and how owners and operators can position their properties to attract day users. This is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 289 | OTA Protest: Reform Lodging members to blackout rooms
    CORONAVIRUS
    October 7, 2020

    289 | OTA Protest: Reform Lodging members to blackout rooms

    Reform Lodging is a new organization of hotel owners formed to address problems its members are facing as a result of the downturn in business caused by the COVID-19 pandemic. First issue on its list is the size of commissions levied by online travel agencies. Reform Lodging is asking its nearly 2,000 members to remove their rooms from OTA inventory on Friday and Saturday to protest the compensation practice. Long Live Lodging reports on the “Lights Out, OTA!” campaign and explores the financial implications of OTA commissions and franchisers’ reservation fees on owners of branded hotels. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • Advertisement
    ADVERTISEMENT
    October 7, 2020

    She Has a Deal

    She Has a Deal is a hotel development competition in which all-women teams pitch their ideas to prospective investors to win $50,000 in equity toward their project. Tracy Prigmore, founder and CEO of TLTSolutions, a hotel investment group, created She Has a Deal to open doors for women interested in hotel ownership. Five teams will read more

  • 288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns
    CORONAVIRUS
    September 30, 2020

    288 | ‘The Big Pause’: Hotels retooling employment policies as business slowly returns

    Two viruses emerged in the U.S. this year – COVID-19 and society’s backlash against racism. The coronavirus pandemic forced hotels to close or drastically cut back on their workforces as occupancy plummeted to unprecedented lows. And America’s streets resounded with the voices of citizens protesting racism as businesses began to respond by promising new and better commitments toward diversity, inclusion and equality in hiring and promotion. In Episode 288 of Lodging Leaders podcast, we explore the issues hotels are facing in bringing back laid-off workers and recruiting new employees in the midst of a health pandemic that seems to have no end and society’s desperate call for Corporate America to get serious about ending systemic racism.

  • 287 | The Long Haul: Extended-stay hotels show their strength in a crisis
    CORONAVIRUS
    September 23, 2020

    287 | The Long Haul: Extended-stay hotels show their strength in a crisis

    Extended-stay hotels are weathering the coronavirus crisis better than their transient cousins, according to reports. The Highland Group’s half-year report shows economy and mid-priced extended-stay hotels are faring better than upscale extended-stay accommodations. Second-quarter earnings reports from companies such as Extended Stay America prove the resiliency of the sector, especially when sales teams shift their focus to new prospects such as college students, leisure travelers who value the kitchen and essential workers in it for the long haul. Long Live Lodging examines what gives extended-stay its muscle in a weak economy. This report is part of our ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • 286 | Care Packages: Hotels can attract business with cause marketing
    CORONAVIRUS
    September 16, 2020

    286 | Care Packages: Hotels can attract business with cause marketing

    The coronavirus pandemic has altered the wants, needs and desires of consumers. Buying habits have changed. The crisis has changed the way consumers value businesses. Hotels have an opportunity to succeed during and after the pandemic by adopting sales and marketing strategies that acknowledge the COVID-19 reality and embrace consumers with the warmth of heartfelt care. Long Live Lodging examines how the traditional sales tactics have been pushed aside as hotels reexamine the ultimate goal of hospitality during an uncertain and frightening time. This report is part of our ongoing coverage on the coronavirus crisis and its impact on the hotel industry.

  • 285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic
    CORONAVIRUS
    September 9, 2020

    285 | ‘Allure of the Door’: Exterior-corridor hotels trending in COVID-19 pandemic

    Almost overnight, the roadside motel is a hot commodity. Travelers are going by car and when they stop they want the safest stay possible. The coronavirus pandemic has pushed health and safety to the top of hotel guests’ most-favored-amenity list and exterior-corridor properties appear to provide more of a risk-free stay than their interior-corridor cousins. Long Live Lodging examines the new shine travelers have put on exterior-corridor motels during the COVID-19 crisis and how brands heavy with motel-style properties are responding to the trend. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

  • Minority Hotel Owners ‘Promote Generational Change’
    DIVERSITY
    September 2, 2020

    Minority Hotel Owners ‘Promote Generational Change’

    Hotel franchisers, brokers and private ownership groups know business investment can improve the lives of individuals, families and whole communities. As the U.S. struggles with issues of racial inequality and sees daily public protests organized by groups such as Black Lives Matter, minorities in hospitality industry leadership urge Black investors and owners of other businesses to channel their dollars into hotel development projects that can build wealth. Meanwhile, hotel ownership groups turn to minority organizations in search of financial partners who can contribute toward a lodging project that creates upward mobility, say experts featured in this report on minority hotel ownership and investment. The report is part of our ongoing coverage of diversity, inclusion and equality in the U.S. hotel industry.

  • 284 | Sharing the Wealth: Hotel industry leaders want to bring Black investors into the fold
    DIVERSITY
    September 2, 2020

    284 | Sharing the Wealth: Hotel industry leaders want to bring Black investors into the fold

    The coronavirus pandemic and the resulting downturn in the travel industry will make it difficult for investors to find the capital they need to acquire and develop hotels. That means minority investors, in particular Black Americans, might face an uphill climb in qualifying for bank loans unless they can close the ever-widening equity gap. Several read more

  • Black Hotel Owners Strive to ‘Make Something Beautiful’ Out of Chaos
    DIVERSITY
    August 26, 2020

    Black Hotel Owners Strive to ‘Make Something Beautiful’ Out of Chaos

    Robin Staten and Damon Lawrence are entrepreneurs who have each launched their own niche hospitality ventures dedicated to creating unique travel experiences that interweave stories of Black culture through design and the arts. Long Live Lodging features the business missions and hotel design concepts created by Staten and Lawrence and explores why the time is now for Black hoteliers to tear down barriers that have hindered prosperity and success.

  • 283 | Seizing the Moment: Black hotel owners and investors see opportunity to prosper
    DIVERSITY
    August 26, 2020

    283 | Seizing the Moment: Black hotel owners and investors see opportunity to prosper

    In a recent Zoom conference hosted by the African American Chamber of Commerce of Greater Cincinnati and Northern Kentucky, hospitality entrepreneur Kristin Kitchen talked about her lodging company that showcases Black heritage and supports minority-owned companies. Kitchen is part of a trend toward building hospitality ventures related to Black history and culture, a sub-sector of read more

  • Workers Yearn to Be Free of Fear, Uncertainty
    CORONAVIRUS
    August 19, 2020

    Workers Yearn to Be Free of Fear, Uncertainty

    Both human resource and mental health professionals are seeing increases in levels of worker anxiety and stress as employees in the customer-centric hospitality industry struggle to cope with an altered workplace in the age of COVID-19. So much has changed over the past six months, including expectations of owners, managers and guests. Long Live Lodging explores the impact the coronavirus crisis is having on workplace mental health and what resources are available to help employers and employees navigate the new emotional reality. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hospitality industry.

  • 282 | ‘People Have Changed’: Hospitality industry deals with workers’ mental health in the age of COVID-19
    CORONAVIRUS
    August 19, 2020

    282 | ‘People Have Changed’: Hospitality industry deals with workers’ mental health in the age of COVID-19

    The coronavirus crisis has put unprecedented amounts of stress not only on health care systems and economies but on workers’ mental health. That’s the first and bottom line of a recent study by the Society of Human Resource Managers. The professional association surveyed more than a thousand workers in mid-April and found that nearly half read more

  • Private Equity Poised to Take Advantage of Hotel Business Distress
    CORONAVIRUS
    August 12, 2020

    Private Equity Poised to Take Advantage of Hotel Business Distress

    Hotel businesses struggling to stay afloat during the industry’s unprecedented downturn might be able to get a financial boost from private equity lenders awash in capital. But it’s borrower beware as some investors might turn out to be sharks eager to capitalize on an owner’s distress. Long Live Lodging explores how some investment funds are positioning themselves to help hotel owners emerge from the storm with their businesses and investments intact. Meantime, asset managers advise on how to prepare your business to qualify for financial aid that goes beyond conventional lending. This report is part of Long Live Lodging’s special coverage of the coronavirus crisis and its impact on the hotel industry.

  • 281 | Rescue Capital: Hotel financiers seek opportunities to invest in distressed assets
    CORONAVIRUS
    August 12, 2020

    281 | Rescue Capital: Hotel financiers seek opportunities to invest in distressed assets

    In June, Watermark Lodging Trust, a Chicago REIT, sold its Hutton Hotel in Nashville for $70 million. The price is $7 million less than what the REIT said it paid to acquire and upgrade the hotel seven years ago. A month later, Watermark said it signed a deal in which it sold shares worth $200 read more

  • Business Interruption Lawsuits Spread With Virus
    CORONAVIRUS
    August 5, 2020

    Business Interruption Lawsuits Spread With Virus

    Hundreds of hotel owners have filed or are considering filing lawsuits against their property insurers to recover tens of millions of dollars in lost business revenue during the coronavirus pandemic. Long Live Lodging’s report features a hotel owner, lawyers and a researcher on risk and uncertainty and explores what’s happening with unsatisfied business interruption insurance claims and government legislative proposals seeking to resolve the problem. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.

Back to Top